Custom design that scales
in record time.
Websites with 100% custom design, with illustrations, animations and every detail made for your brand, ready in hours or days, not weeks. Plus Design Autonomy: the AI-powered infrastructure that makes your creative team self-sufficient.
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5+ years with our key clients
Brands that have trusted our work
Where craft meets intention.
Let's build something worth scaling.
Brands that grow with custom design.
Three projects spanning the full range: from foundational brand to AI-powered systems and custom-coded e-commerce.
2020 — Present
Vendoo
Scaling design with AI, without hiring more designers.
A fast-growing SaaS with multinational marketing presence needed to produce brand, web, email, social, video and product assets at the pace of a scale-up — with a lean design team that couldn't become the bottleneck of the business.
Brand expression evolved across every marketing surface, a complete illustration system designed and deployed across campaigns and web, and Vendoo's existing design system connected to Design Autonomy — layering custom Claude skills on top so the team produces every content format consistently, in minutes instead of hours.
"The brand identity was built from the ground up — color palette, animations, website, carefully designed landing pages. Creative, detail-oriented, and consistently delivering high-quality work quickly and reliably."
"Several years of collaboration — responsible, excellent visual design work, always striving for the best in every project."
2016 — 2020
Playvox
Building the foundation of a startup brand from scratch.
A fast-growing SaaS startup needed a complete visual identity, illustration system, website and marketing communication built from zero — foundations strong enough to support rapid growth and compete in the customer experience space.
Brand built from the ground up — identity, a complete illustration system, website, campaigns, sales materials and decks. Reusable templates for the marketing team made the system scale on its own, long after the project ended.
"Instrumental in creating our foundational marketing assets. The work played a crucial role in building our brand identity — capturing the essence and translating it into a powerful visual proposition that connected with our target audience."
2025 — Present
Yisus Store
Full brand & e-commerce for a solo entrepreneur.
A solo entrepreneur needed to launch a complete running e-commerce from scratch — brand, store, cart and checkout — without the budget to hire a full design + development team, and without being locked into expensive plugins or platform fees.
Design and construction of the entire operation as a single end-to-end project: visual identity, a 100% custom Webflow site, and — the hardest part — an independent cart and checkout built with code via Claude Code, integrated with Wompi for payments and connected to Vercel, Resend and GitHub. No templates, no third-party checkout dependencies.
"The entire operation — brand, store, checkout — delivered end-to-end by one creative partner using design and AI tools together. A real proof that one person can build what used to require a full team."
Our Services in Detail
Choose the one that fits
We turn your design team into a self-sufficient operation: we diagnose your brand's current state, build (or strengthen) your design system, and create custom AI tools so your team can produce more — without losing craft or consistency.
🎁 Design Health Check — on us
We review your brand, current design system and workflow in an initial 30-60 min session. You get a summary with concrete opportunities and a tailored proposal. No commitment.
📊 In-depth design system audit
Complete analysis of your branding, design system, team workflow and AI opportunities. We deliver a State of Design Report with findings, gaps and quick wins.
🎨 Brand component design
If your brand needs a foundation: we create your palette, typography, visual components, iconography and guidelines — all in Figma, ready to use.
🗂️ Visual repositories design
Organized libraries of illustrations, graphics, icons and templates — one place where your team finds everything visual they need.
🤖 Custom Claude skills design
AI tools trained specifically on your brand. We automate the production of:
- Thumbnails (YouTube, blog, social media)
- Social media posts (carousels, feed, stories)
- Landing pages and hero sections
- Ad creatives (Meta, Google, TikTok)
- Email marketing
- Infographics and data visualizations
- Posters, prints and physical materials
- Sales decks and presentations
- And any recurring asset your team needs
🚀 Installation, testing and training
We install the skills in your team's environment, run live tests with real cases, iterate based on feedback and train each person. The first skills are working within days and the full process takes 3 to 6 weeks: by the end, your team operates 100% autonomously with the new infrastructure.
Custom-designed websites, in record time.
100% customizable design, with original illustrations and animations and studio-level quality, built with an AI-powered workflow that lets us deliver in hours or days what usually takes weeks.
⚡ Record time
Landing pages ready in 24–48 hours, corporate websites in 3–5 days and e-commerce in 1–2 weeks. Without sacrificing a single pixel of quality.
🎨 100% custom
Every pixel, illustration and animation is designed from scratch for your brand. Forget the templates everyone uses: your site reflects exactly the identity, tone and aesthetic of your business.
📈 Scalable
Your site grows with you. Your team can add pages, update content and launch landing pages, and with 1 hour of Webflow training on us, they know how to do it from day one.
🏢 Custom websites
Corporate and institutional sites, 100% customizable: unique design, illustrations, custom CMS and tailored animations, ready in 3–5 days. Scalable so your team can add sections, pages or features as the business grows.
🛍️ Full e-commerce
Customizable online stores on Webflow or Shopify, no generic themes. Scalable from 10 to 1,000+ products, with integrations (Printify, Stripe, Mailchimp), ready in 1–2 weeks.
🚀 High-impact landing pages
Unique pages for launches, campaigns or products, ready in 24–48 hours. 100% customizable from concept to the last animation, and easy to clone for every campaign.
🔄 Migration from other platforms
We move your site from WordPress, Wix or Squarespace to Webflow in days, with a design that better reflects your brand and a structure your team can manage without friction.
⚡ Optimization and ongoing improvements
Already on Webflow? We make it faster, better for SEO and easier to scale, with improvements you see in hours, not weeks.
🎁 Special Callout
🎓 As part of every project 1 hour of Webflow training with your team — on us
We answer your questions, teach the real workflow, and make sure you can edit and scale your site without depending on anyone.
We design and manage Facebook and Instagram campaigns with a real advantage: the same person who thinks the creatives is the one who manages the metrics.
The result: ads that convert better because every visual decision is aligned with the business goal — not "pretty" creatives that a media buyer later tries to make work.
🎯 Strategy + Setup
We define goals, audiences and funnel. We set up Meta Business Manager, pixel and Conversions API so you can measure every dollar you invest.
🎨 Creative design (our edge)
We design the ads that actually convert — statics, short videos, carousels — built specifically for Meta and optimized for every format and audience.
🚀 Management, optimization and scale
We launch campaigns, run continuous A/B testing between creatives and audiences, iterate based on performance, and scale what works to maximize your ROAS.
📊 Reports and learnings
Monthly reports with clear metrics, learnings about what worked and what didn't, and concrete recommendations for the next month. No complicated dashboards — just actionable decisions.
Brand and visual design made with handcrafted care. For brands that are starting out, evolving, or need material with their own identity.
💡 Brand Strategy & Naming
IResearch, value proposition, positioning, naming and creative concept. For brands that are being born or need to redefine themselves.
🎨 Complete visual identity
Logo, color palette, typography, iconography and a coherent visual system. Your brand across all its main applications — digital, print and in-person.
📘 Brand Guidelines
A living document with all the rules for applying your brand: logo, color, typography, voice, examples of correct and incorrect use. So anyone working with your brand keeps it consistent.
📄 Graphic & editorial material
Pitch decks, brochures, catalogs, infographics, print and digital pieces. Designed with the same level of craft as the identity — built to represent your brand at every touchpoint.
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Custom design in record time, systems that scale, and AI tools that make your team self-sufficient.
Creativity
Innovation
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Strategy
Mariana Osorio
Versa began with a simple idea: design shouldn't just be beautiful, it should be useful. Inspired by the Latin word versa, which stands for the strategic turn brands need to evolve in the digital era.
After more than a decade designing for startups and tech companies like Vendoo and Playvox, we now build two things with the same level of craft: 100% custom websites, delivered in record time thanks to an AI-powered design workflow, and the infrastructure that makes design teams self-sufficient.
We combine technical precision, visual sensitivity and speed, because we believe every brand deserves something of its own, and deserves it now. Not another copy.
Results that speak for themselves.
Mariana played a key role in creating the foundational assets for our marketing efforts at Playvox, and her work was crucial in building our brand identity. She was able to capture the essence of our brand and translate it into a powerful digital and visual proposal that truly connected with our target audience.
I highly recommend Mariana for any project or startup looking to build strong foundations from the ground up.
Oscar Giraldo | Founder at Playvox
Software company
12+ years
of brand and product design experience
40,000+
users impacted by our systems
Working with Mariana has been a great experience. She built Vendoo’s brand identity from the ground up, including our color palette, animations, website, and carefully designed landing pages. She is creative, detail-oriented, and consistently delivers high-quality work quickly and reliably.
Benjamin Martinez | COO and Co-Founder at Vendoo
Software company
I’ve worked with Mariana for several years, and I can’t say enough great things about her. She is highly reliable, an excellent visual designer, and always goes the extra mile to deliver her best work on every project.
I highly recommend working with Mariana — I’ve collaborated with her on multiple projects and have truly enjoyed every experience.
Ale Vasquez | VP of Growth Vendoo
SaaS Marketing & Growth
2–3×
more creative output with Design Autonomy
Frequently Asked Questions
Custom design for brands that can't wait.
Whether it's a new website ready in days, a rebrand, or the AI infrastructure that makes your team self-sufficient, book a Design Health Check on us and let's talk.
