Projects — Versa Digital

Brands that grow
with custom design.

Case studies and projects that show the full range of what we build: from brands built from scratch to AI-powered design systems, Webflow sites and custom-coded e-commerce.

Alejandra Vásquez, VP of Growth en VendooBenjamin Martinez, COO y cofundador de VendooOscar Giraldo, fundador de PlayvoxSmiling bald man with a beard wearing a dark gray shirt in a modern office setting.
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5+ years with our key clients

Brands that have trusted our work

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Case Studies

Brands that grow with custom design.

Three projects spanning the full range: from foundational brand to AI-powered systems and custom-coded e-commerce.

Vendoo brand & design system 2020 — Present Vendoo
Brand Illustrations Webflow Email Social Video AI Skills

Scaling design with AI, without hiring more designers.

The challenge

A fast-growing SaaS with multinational marketing presence needed to produce brand, web, email, social, video and product assets at the pace of a scale-up — with a lean design team that couldn't become the bottleneck of the business.

The approach

Brand expression evolved across every marketing surface, a complete illustration system designed and deployed across campaigns and web, and Vendoo's existing design system connected to Design Autonomy — layering custom Claude skills on top so the team produces every content format consistently, in minutes instead of hours.

40K+
Active users impacted
12+
Marketplaces integrated
5 yrs
Of visual evolution

"The brand identity was built from the ground up — color palette, animations, website, carefully designed landing pages. Creative, detail-oriented, and consistently delivering high-quality work quickly and reliably."

Benjamin Martinez
Benjamin Martinez COO & Co-Founder, Vendoo

"Several years of collaboration — responsible, excellent visual design work, always striving for the best in every project."

Alejandra Vasquez
Alejandra Vasquez VP of Growth, Vendoo
Visit Vendoo
Playvox brand illustration system 2016 — 2020 Playvox
Brand Illustration System Web Campaigns Sales Materials

Building the foundation of a startup brand from scratch.

The challenge

A fast-growing SaaS startup needed a complete visual identity, illustration system, website and marketing communication built from zero — foundations strong enough to support rapid growth and compete in the customer experience space.

The approach

Brand built from the ground up — identity, a complete illustration system, website, campaigns, sales materials and decks. Reusable templates for the marketing team made the system scale on its own, long after the project ended.

4 yrs
Of brand foundation
1→∞
From zero to full system
Exit
Brand that reached acquisition

"Instrumental in creating our foundational marketing assets. The work played a crucial role in building our brand identity — capturing the essence and translating it into a powerful visual proposition that connected with our target audience."

Oscar Giraldo
Oscar Giraldo Founder, Playvox
See the visual legacy
Yisus Store running brand e-commerce 2025 — Present Yisus Store
Brand Custom Webflow E-commerce Custom Checkout Claude Code Wompi

Full brand & e-commerce for a solo entrepreneur.

The challenge

A solo entrepreneur needed to launch a complete running e-commerce from scratch — brand, store, cart and checkout — without the budget to hire a full design + development team, and without being locked into expensive plugins or platform fees.

The approach

Design and construction of the entire operation as a single end-to-end project: visual identity, a 100% custom Webflow site, and — the hardest part — an independent cart and checkout built with code via Claude Code, integrated with Wompi for payments and connected to Vercel, Resend and GitHub. No templates, no third-party checkout dependencies.

0→100
Launched end-to-end
Custom
Checkout built with Claude Code
0%
Platform fees (no Shopify)

"The entire operation — brand, store, checkout — delivered end-to-end by one creative partner using design and AI tools together. A real proof that one person can build what used to require a full team."

Project outcome Yisus Store · Running brand
Visit Yisus Store

Let's build something worth scaling.

Results that speak for themselves.

TESTIMONIALS
Oscar Giraldo, fundador de Playvox

Mariana played a key role in creating the foundational assets for our marketing efforts at Playvox, and her work was crucial in building our brand identity. She was able to capture the essence of our brand and translate it into a powerful digital and visual proposal that truly connected with our target audience.

I highly recommend Mariana for any project or startup looking to build strong foundations from the ground up.

Oscar Giraldo | Founder at Playvox
‍
Software company

IMPACT

12+ years

of brand and product design experience

IMPACT

40,000+

users impacted by our systems

TESTIMONIALS
Benjamin Martinez, COO y cofundador de Vendoo

Working with Mariana has been a great experience. She built Vendoo’s brand identity from the ground up, including our color palette, animations, website, and carefully designed landing pages. She is creative, detail-oriented, and consistently delivers high-quality work quickly and reliably.

Benjamin Martinez | COO and Co-Founder at Vendoo
‍
Software company

Custom design for brands that scale.

Whether it's a new website, a rebrand, or the AI infrastructure that makes your team self-sufficient — book a Design Health Check on us and let's talk.

Book your Design Health Check
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